Centre for Musculoskeletal Medicine

The team at the Centre for Musculoskeletal Medicine has been successfully servicing the South Melbourne & Albert Park community for the past couple of decades. Due to their recent need to refresh the current clinic interiors, and opening a new branch in Point Cook, the team has approached us for a brand & digital channels refresh exercise.

Using natural & earthly color hues, the olive green hue was the new brand direction. From a color psychology point of view, greens always inspire healing & growth. A set of complimentary fresh colors were also selected to support the brand, and are to be incorporated into the clinic’s interiors.

The logo emblem was inspired by our muscle grain & structure especially the back muscle, which is one of the most common ailments treated by the team. The website design & theme also reflected the same calm & serene look and feel of the new brand direction.