49 Cubitt St, Cremorne, VIC 3121
Work Inquiries
T: (03) 8595 4405

Brand Strategy

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Be able to define how you are different, trustworthy, memorable, and likable by your ideal customer.

Our brand strategy session will help you discover the following:

Brand Purpose

Uncover why you & your brand exist, what problems do you solve, and why should people care.

Competitor Landscape

Understanding the competitor landscape & offerings not to imitate, but to differentiate is the cornerstone to your success.

Brand Target Audience

You can’t be everything to everyone. We help you figure out the detailed behaviors and lifestyles of your consumers so you can serve them better.

The process

What to expect during a brand strategy session!

Our brand strategy session will help you take all the guesswork and overwhelm out of the process by learning how to differentiate from your competitors, target the right clients, and communicate your unique brand message.

You will also get clear on your purpose, claim your position, define your audience, create your mission, and craft your story.

We send our clients a brand questionnaire to help them dive more into their minds & passion.

In addition to our brand strategy service, we also offer our clients the following:

Got something on your mind?

Drop us a line and share your thoughts!


What our clients
say about us.

“Karl & the team helped us with our brand & website refresh which looks fantastic! He was great to deal with and was very accommodating and patient with us until we were completely satisfied and happy. I will continue to use Karl and Easy Yoke moving forward for the Marketing of Nuline Cabinets.”
Chris Reid

Managing Director, Nuline Cabinets

Great knowledge of our industry.
“The team is great to work with! They had a real edge when it comes to knowledge of the construction industry, with branding that appealed to our target audience.”
Mitch La Fontaine

CEO, LSR Construction

Brought my ideas to life!
“Their ability to look holistically at my entire branding and marketing needs over the next 12 - 36 months really impressed me and Karl's ability to add his business development insight was impressive.”
Mairead Dunne

CEO, Spritz Mindset


Our ultimate branding
guide just for you. FREE!

Just because we like you already, we advise you to download our branding checklist & guide before you start your project. Absolutely free no strings attached.

Working hours
were spent

Let’s talk

Got a project?

We’re a team of young creatives who are excited about your unique ideas, and helping startup companies create amazing brand strategy, faster & on budget!